INCREASE Conversions RATE
sales funnel can be a powerful tool for nurturing leads and boosting your sales
1. First Impression
If clients don’t understand they’re more likely to leave
Make sure you have a good copy, tone, and right message
First impressions should leave them hungry for more
2. Calls to Action
simply “have clear calls to action.”
“Click here” will not work, why should they? What are they going to get from it?
You have to evoke emotion “Click here to plan your dream holiday!”
3. Your Target Audience
Many businesses go broad targeting they try to sell to everyone and end up no sales
Focus on one king of the target audience
No matter what it would be rare for customers to be on board as soon as they make the first contact
it takes an average of six to eight touchpoints before “qualified” for a sale.
you can automate many of these touchpoints with an email funnel
5. Your Funnel Progression
The funnel you create should be set up to serve one major end goal.
Pitch only on the product at each step
Show them what they are going to get before just pushing for sales
If they find it valuable they will buy
6. Test and use analytics
This is a really important step
set of KPIs that you’re actively monitoring to track success or failure.
Page bounce rates
Email open rates
Email response rate
The average amount of time your video is watched
Conversion rates (of course!)
Number of sign-ups
Leads qualified per week/month/quarter/year
Average purchase value
Repeat purchase rate (if applicable)
Return on marketing investment…
Mobile or desktop
so it’s worth setting up the right way to achieve your goals.
also, make changes based on DATA
#digitalmarketing #aryaanisani #marketing
If we think SEO, the first word comes to my mind is Content.
For example, before diving deep into the finer technical side of #seo, I must have at least 100 media rich, seo optimized, having outbound linked and cross-linked, high value content, laser targeting my buyer persona and their pain points.
Then using email marketing, back-linking, retargeting, writing authoritative articles in news media and influencer sites, guest posting etc. can give a steady upward curve of traffic and authority.
It's a long-term job but using the tools provided by DM.com can make it considerably easy. That's my take.
#dmos, #imademoney, #digitalmarketer
Hi, I am a digital marketing professional who specializes into content research and content curation.